Pure Beginnings Baby Wipes with Organic Aloe (192 Wipes) Gentle, Natural Care for Delicate Skin! Keep your baby’s skin clean, soft, and nourished with Pure Beginnings Baby Wipes, enriched with the soothing power of organic aloe vera. These ultra-gentle wipes are dermatologically tested and made with natural, biodegradable fibers, making them safe for your little one and kind to the environment. Key Benefits: - Organic Aloe Vera: Naturally hydrates and soothes sensitive skin. - Soft & Biodegradable: Gentle on baby’s skin and eco-friendly. - Free from Harsh Chemicals: No parabens, alcohol, or synthetic fragrances. - Perfect for Everyday Use: Ideal for nappy changes, face, hands, and on-the-go cleanups. Give your baby the purest, most gentle care because every touch should be as pure as their first. - Includes a pack of 192 wipes - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for Use: - Lift resealable label and remove wet wipe for use. Reseal label well to keep wet wipes moist - For external use only - Discontinue use if irritation or rash develops - Keep out of reach of children Ingredients list: Aqua (Water), Decyl Glucoside, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice Powder*, Glycerin, Lavandula Angustifolia (Lavender) Oil, Potassium Sorbate, Tocopheryl Acetate, Sodium Benzoate, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens Flower (Rose Geranium) Oil, Citronellol**, Limonene**, Linalool**, Geraniol** Dimensions: 192 wipes Packaging material: Plastic  Suitable to use from Newborn

Pure Beginnings Soothing Baby Teething Gel (15ml) Natural relief for teething babies! Soothe your little one’s sore gums with Pure Beginnings Soothing Teething Gel, a gentle, natural remedy designed to ease discomfort during teething. Made with organic chamomile and liquorice root extract, this gel provides cooling relief while caring for your baby’s delicate gums. Key Benefits: - Organic Chamomile & Liquorice Root: Naturally soothes and calms irritated gums - Xylitol & Aloe Vera: Helps maintain oral health while hydrating tender gums - No Harsh Chemicals: Free from benzocaine, alcohol, artificial sweeteners, and fluoride - Safe for Babies: Gentle, natural, and safe to use from 3 months + Shop now for a happier teething journey! - Includes a tube of organic soothing teething gel - Free from harmful chemicals and additives | Safe to swallow - Dermatologically tested for delicate mouths - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Wash hands before use. Apply a small amount onto your finger and apply gently onto child’s gums. For best results massage into gums. Use as often as needed. Ingredients list: Aloe Barbadensis (Aloe Vera) Leaf Extract*, Glycerin, Xylitol, Ethanol, Xanthan Gum, Chamomilla Recutita (Chamomile) Flower Extract, Glycyrrhiza Glabra (Liquorice) Root Extract, Althaea Ocinalis (Marshmallow) Extract, Polyglyceryl-10 Laurate, Vanilla Planifolia Extract, Aqua (Water), Guar Gum, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Tocopherol, Potassium Sorbate, Sodium Benzoate, Citric Acid Dimensions: 15ml Packaging material: Plastic Suitable to use from 3 months +

Pure Beginnings Gentle Fluoride Free Berry Toothpaste (75ml) Safe, natural care for little smiles! Make brushing time fun and safe with Pure Beginnings Fluoride-Free Berry Toothpaste, specially formulated for babies and toddlers. With a delicious natural berry flavour and certified organic ingredients, this gentle toothpaste cleans, protects, and supports oral health – all without fluoride, making it safe to swallow. Key Benefits: - Fluoride-Free & Non-Toxic: Safe for little ones who haven’t learned to spit - Xylitol for Cavity Protection: Helps reduce bacteria and support healthy teeth - Organic Aloe Vera & Calendula: Soothes and protects delicate gums - No Harsh Chemicals: Free from artificial flavours, sweeteners, SLS, and parabens Give your little one a pure and healthy start to oral care – because their first teeth deserve the best! - Includes a tube of fluoride free berry toothpaste - Gentle and safe for daily use - Free from harmful chemicals and additives - Dermatologically tested for delicate mouths - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times. Ingredients list: Glycerin, Aqua (Water), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Rosmarinus Ocinalis (Rosemary) Distillate*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Pelargonium Graveolens (Rose Geranium) Distillate*, Potassium Sorbate, Guar Gum, Lavandula Angustifolia (Lavender) Distillate*, Raspberry Flavour Dimensions: 75ml Packaging material: Plastic Suitable to use from 0 months +

Pure Beginnings Baby Massage and Bath Oil with Kalahari Melon (100ml) Gentle nourishment for delicate skin! Nurture and protect your baby’s delicate skin with Pure Beginnings Baby Massage and Bath Oil, enriched with the hydrating power of organic Kalahari melon. This multi-purpose oil is perfect for soothing massages or adding to bathwater for extra moisture and nourishment. Made with certified organic ingredients, it absorbs easily, leaving skin soft, smooth, and beautifully nourished. Key Benefits: - Organic Kalahari Melon Oil: Rich in essential fatty acids to deeply hydrate and nourish - Marula & Almond Oils: Soothes, softens, and protects delicate skin - Multi-Use Formula: Ideal for baby massage or as a hydrating bath oil - No Harsh Chemicals: Free from mineral oils, synthetic fragrances, and parabens Wrap your little one in the purest, most nurturing care. Every touch should be as gentle as your love. - Includes a bottle of baby massage and bath oil  - Gentle, lightweight, and non-greasy, safe for daily use - Creates beautiful bonding moments with baby - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Massage: Apply a small amount to your hand. Massage into baby, applying gentle pressure in circular motions Bath: Dispense 2-3 pumps of oil into running water Ingredients list: Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil*, Prunus Amygdalus Dulcis (Almond) Oil*, Isoamyl Laurate, Citrullus Lanatus (Kalahari Melon) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Ascorbyl Palmitate, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens (Rose Geranium) Oil, Tocopherol, Linalool**, Citronellol**, Geraniol**, Limonene** Dimensions: 100ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Probiotic, Fragrance Free Sensitive Baby Cream Wash (250ml) Gentle, nourishing care for delicate skin! Give your baby’s sensitive skin the purest, most soothing cleanse with Pure Beginnings Probiotic Fragrance-Free Sensitive Baby Cream Wash. Enriched with prebiotics and probiotics, this ultra-gentle formula helps support the skin’s natural microbiome, keeping it balanced, healthy, and hydrated. The fragrance-free, pH-balanced wash is perfect for newborns and babies with sensitive or eczema-prone skin. Key Benefits: - Probiotics & Prebiotics: Supports a healthy skin barrier and microbiome balance - Fragrance-Free & Hypoallergenic: Ideal for ultra-sensitive and eczema-prone skin - Organic Aloe Vera & Shea Butter: Deeply hydrates and soothes irritation - Mild, Creamy Formula: Cleanses without stripping moisture, leaving skin soft and nourished Give your baby the gentlest, most protective cleanse – because their delicate skin deserves the best. - Includes a bottle of probiotic, fragrance free, sensitivity baby cream wash - Gentle, lightweight, and non-greasy, safe for daily use - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water.  Ingredients list: Aloe Barbadensis (Aloe Vera) Leaf Extract*, Helianthus Annuus (Sunflower) Seed Oil, Lauryl Glucoside, Glycerin, Decyl Glucoside, Sodium Cocoyl Glutamate, Xanthan Gum, Glyceryl Caprylate, Citric Acid, Sodium Phytate, Sclerocarya Birrea (Marula) Seed Oil, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment, Tocopherol *Ingredients from Organic Farming Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Probiotic, Fragrance Free Sensitive Baby Body Cream (250ml) Gentle hydration for delicate skin. Nourish and protect your baby’s sensitive skin with Pure Beginnings Fragrance-Free Sensitive Baby Body Cream. This rich, soothing formula is specially designed for newborns and babies with ultra-sensitive or eczema-prone skin. Infused with probiotics and prebiotics, it helps support a healthy skin barrier while providing deep hydration without irritation. Key Benefits: - Probiotics & Prebiotics: Supports a balanced skin microbiome for healthy, resilient skin - Fragrance-Free & Hypoallergenic: Ideal for sensitive and eczema-prone skin - Organic Aloe Vera & Shea Butter: Provides intense moisture and soothes irritation -Non-Greasy, Fast-Absorbing: Leaves skin soft, smooth, and protected Wrap your baby in the purest, most soothing care – because their delicate skin deserves the best. - Includes a bottle of probiotic, fragrance free, sensitivity baby body cream - Gentle, lightweight, and non-greasy, safe for daily use - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Gently apply and massage all over skin after bath or when required. For additional glide when massaging baby or for very dry skin, add a few pumps of the Baby Massage & Bath Oil to the cream and use in combination. Ingredients list: Aqua (Water), Helianthus Annuus (Sunower) Seed Oil, Cetearyl Alcohol, Glyceryl Stearate, Glyceryl Stearate Citrate, Butyrospermum Parkii (Shea) Butter*, Adansonia Digitata (Baobab) Fruit Extract*, Inulin*, Xanthan Gum, Prunus Amygdalus Dulcis (Almond) Oil*, Glyceryl Caprylate, Ascorbyl Palmitate, Lactic Acid, Tocopherol, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Baby & Kids Natural Chest Rub with Eucalyptus and Lavender (50ml) Gentle comfort for easy breathing! Soothe and comfort your little one with Pure Beginnings Natural Chest Rub, a gentle, petroleum-free formula enriched with organic eucalyptus and lavender. Specially designed for babies and children, this natural remedy helps to ease congestion and promote relaxed, easier breathing while being gentle on delicate skin. Key Benefits: - Eucalyptus & Peppermint Oils: Naturally supports clear breathing - Lavender Oil: Calms and relaxes for a restful sleep - Shea Butter & Baobab: Nourishes and protects sensitive skin - Petroleum-Free & Non-Greasy: Made with natural plant-based ingredients Give your little one soothing, natural relief. - Includes a tub of natural chest rub with eucalyptus and lavender - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Massage a small amount onto the chest, neck and back, especially before bedtime. Ingredients list: Helianthus Annuus (Sunower) Seed Oil, Hydrogenated Vegetable Oil, Sclerocarya Birrea (Marula) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Ocinalis (Rosemary) Leaf Oil*, Boswellia Carterii (Frankincense) Oil, Eucalyptus Globulus Leaf Oil, Tocopherol, Ascorbyl Palmitate, Linalool**, Limonene** Dimensions: 50ml Packaging material: Plastic Suitable to use from 3 months +

Pure Beginnings Fun Time Bubble Bath with Organic Aloe (375ml) Gentle, bubbly fun for little ones! Turn bath time into a fun, foamy adventure with Pure Beginnings Kids Fun Time Bubble Bath, enriched with the soothing and hydrating power of organic aloe vera. This gentle, natural formula creates long-lasting bubbles without drying or irritating delicate skin, making it perfect for everyday use. Key Benefits: - Organic Aloe Vera: Hydrates and soothes sensitive skin - Rich, Foamy Bubbles: Fun for kids, gentle on skin - pH-Balanced & Tear-Free: Safe for little ones’ delicate skin and eyes - No Harsh Chemicals: Free from sulfates, parabens, and synthetic fragrances Make bath time safe, fun, and full of bubbles – because every splash should be as pure as their laughter! - Includes a bottle of bubble bath with organic aloe - Allows for hours of bath time fun - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to bath water and let the bath time fun begin Ingredients list: Aqua (Water), Cocamidopropyl Betaine, Decyl Glucoside, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Sodium Citrate, Citric Acid, Citrus Aurantium Dulcis (Orange) Peel Oil*, Adansonia Digitata (Baobab) Fruit Extract*, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunower) Seed Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Linalool**, Limonene**, Geraniol**, Benzyl Benzoate** Dimensions: 375ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Kids Wash with Organic Rooibos (250ml) Gentle, everyday clean for little explorers! Keep your child’s skin fresh, clean, and nourished with Pure Beginnings Kids Wash, enriched with the antioxidant power of organic rooibos. This mild, pH-balanced formula is gentle on young skin while effectively washing away dirt and grime from a day of fun and adventure. Key Benefits: - Organic Rooibos Extract: Rich in antioxidants to soothe and protect young skin - Mild, Tear-Free Formula: Gentle enough for daily use on body and hair - Hydrating & Nourishing: Keeps skin soft and moisturized - No Harsh Chemicals: Free from sulfates, parabens, and artificial fragrances Make bath time a pure and nurturing experience – because their skin deserves the best! - Includes a bottle of kids wash with organic rooibos - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to wet body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water. Ingredients list: Aqua (Water), Aspalathus Linearis (Rooibos) Leaf Extract*, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Citrus Aurantium Dulcis (Orange) Peel Oil*, Xanthan Gum, Adansonia Digitata (Baobab) Fruit Extract*, Inulin*, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunower) Seed Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Geraniol**, Limonene**, Linalool**, Benzyl Benzoate** Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Kids Fun Time Conditioning Shampoo with Marula Oil (250ml) Gentle care for soft, tangle-free hair. Make hair washing a breeze with Pure Beginnings Kids Conditioning Shampoo, enriched with nourishing marula oil to keep young hair soft, smooth, and tangle-free. This gentle, sulfate-free formula cleanses while providing light conditioning, making it perfect for everyday use on delicate hair and sensitive scalps. Key Benefits: - Marula Oil: Rich in antioxidants and essential fatty acids to nourish and protect - Tear-Free & pH-Balanced: Gentle on eyes and sensitive scalps - Light Conditioning Formula: Leaves hair soft and manageable without weighing it down - No Harsh Chemicals: Free from sulfates, parabens, and artificial fragrances Give your little ones healthy, shiny, and tangle-free hair – because bath time should be fun and hassle-free! - Includes a bottle of kids conditioning shampoo with marula oil - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to wet hair. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water. Ingredients list: Cocamidopropyl Betaine, Aspalathus Linearis (Rooibos) Leaf Extract*, Aqua (Water), Decyl Glucoside, Glycerin, Inulin*, Xanthan Gum, Coco-Glucoside, Glyceryl Oleate, Adansonia Digitata (Baobab) Fruit Extract*, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, PCA Glyceryl Oleate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunower) Seed Oil, Raspberry Fragrance Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Fluoride Free Kids Vanilla Mint Toothpaste (75ml) Natural, safe, and fun for little smiles! Make brushing fun and safe with Pure Beginnings Kids Fluoride-Free Vanilla Mint Toothpaste, specially designed to care for your child’s growing teeth. With a delicious vanilla mint flavour, this natural, fluoride-free toothpaste gently cleans and protects without the worry of swallowing harmful ingredients. Enriched with organic aloe vera and xylitol, it helps maintain healthy teeth and gums while promoting a clean, fresh mouth. Key Benefits: - Fluoride-Free & Non-Toxic: Safe for young children who are still learning to spit - Organic Aloe Vera: Soothes and protects tender gums - Xylitol: Helps reduce harmful bacteria and supports healthy teeth - Natural Vanilla Mint Flavour: A fun, kid-friendly taste that makes brushing enjoyable. - No Harsh Chemicals: Free from artificial colours, sweeteners, and parabens Give your little one a pure, healthy start to oral care! - Includes a tube of fluoride free vanilla mint toothpaste - Gentle on teeth and gums, safe for daily use - Perfect for kids who are learning to brush independently - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Ingredients list: Glycerin, Aqua (Water), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Potassium Sorbate, Guar Gum, Citric Acid, Mentha Vidiris (Spearmint) Leaf Oil, Vanilla Planifolia Extract, Limonene** Dimensions: 75ml Packaging material: Plastic Suitable to use from 3 years +