Pure Beginnings Probiotic, Fragrance Free Sensitive Baby Cream Wash (250ml) Gentle, nourishing care for delicate skin! Give your baby’s sensitive skin the purest, most soothing cleanse with Pure Beginnings Probiotic Fragrance-Free Sensitive Baby Cream Wash. Enriched with prebiotics and probiotics, this ultra-gentle formula helps support the skin’s natural microbiome, keeping it balanced, healthy, and hydrated. The fragrance-free, pH-balanced wash is perfect for newborns and babies with sensitive or eczema-prone skin. Key Benefits: - Probiotics & Prebiotics: Supports a healthy skin barrier and microbiome balance - Fragrance-Free & Hypoallergenic: Ideal for ultra-sensitive and eczema-prone skin - Organic Aloe Vera & Shea Butter: Deeply hydrates and soothes irritation - Mild, Creamy Formula: Cleanses without stripping moisture, leaving skin soft and nourished Give your baby the gentlest, most protective cleanse – because their delicate skin deserves the best. - Includes a bottle of probiotic, fragrance free, sensitivity baby cream wash - Gentle, lightweight, and non-greasy, safe for daily use - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water.  Ingredients list: Aloe Barbadensis (Aloe Vera) Leaf Extract*, Helianthus Annuus (Sunflower) Seed Oil, Lauryl Glucoside, Glycerin, Decyl Glucoside, Sodium Cocoyl Glutamate, Xanthan Gum, Glyceryl Caprylate, Citric Acid, Sodium Phytate, Sclerocarya Birrea (Marula) Seed Oil, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment, Tocopherol *Ingredients from Organic Farming Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Probiotic, Fragrance Free Sensitive Baby Body Cream (250ml) Gentle hydration for delicate skin. Nourish and protect your baby’s sensitive skin with Pure Beginnings Fragrance-Free Sensitive Baby Body Cream. This rich, soothing formula is specially designed for newborns and babies with ultra-sensitive or eczema-prone skin. Infused with probiotics and prebiotics, it helps support a healthy skin barrier while providing deep hydration without irritation. Key Benefits: - Probiotics & Prebiotics: Supports a balanced skin microbiome for healthy, resilient skin - Fragrance-Free & Hypoallergenic: Ideal for sensitive and eczema-prone skin - Organic Aloe Vera & Shea Butter: Provides intense moisture and soothes irritation -Non-Greasy, Fast-Absorbing: Leaves skin soft, smooth, and protected Wrap your baby in the purest, most soothing care – because their delicate skin deserves the best. - Includes a bottle of probiotic, fragrance free, sensitivity baby body cream - Gentle, lightweight, and non-greasy, safe for daily use - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Gently apply and massage all over skin after bath or when required. For additional glide when massaging baby or for very dry skin, add a few pumps of the Baby Massage & Bath Oil to the cream and use in combination. Ingredients list: Aqua (Water), Helianthus Annuus (Sunower) Seed Oil, Cetearyl Alcohol, Glyceryl Stearate, Glyceryl Stearate Citrate, Butyrospermum Parkii (Shea) Butter*, Adansonia Digitata (Baobab) Fruit Extract*, Inulin*, Xanthan Gum, Prunus Amygdalus Dulcis (Almond) Oil*, Glyceryl Caprylate, Ascorbyl Palmitate, Lactic Acid, Tocopherol, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment Dimensions: 250ml Packaging material: Plastic Suitable to use from birth

Pure Beginnings Baby Wash and Shampoo with Organic Baobab (250ml) Give your baby the gentlest start with Pure Beginnings Baby Wash & Shampoo with Organic Baobab. This certified organic, ultra-mild formula is specially designed to cleanse delicate skin and hair while maintaining the skin’s natural moisture balance. Enriched with organic baobab fruit extract, it nourishes and protects, helping to soothe sensitive skin. Free from sulfates, parabens, and artificial fragrances, it ensures a safe, tear-free bath time for your little one. Why Choose Pure Beginnings Baby Wash and Shampoo? - Certified Organic & Hypoallergenic: Perfect for sensitive, delicate skin - Enriched with Organic Baobab: Hydrates, soothes, and protects - Tear-Free & Sulfate-Free: No harsh soaps, just a gentle, natural cleanse - Eco-Friendly & Biodegradable: Made with sustainably sourced, plant-based ingredients Let every bath be a moment of care and comfort with Pure Beginnings—because your baby deserves the purest start. - Includes a bottle of organic baobab baby wash and shampoo  - Free from harmful chemicals and additives - Made by Pure Beginnings, South Africa Benefits of the main ingredients: - Baobab fruit extract: High in vitamin C and antioxidants, helps soothe and moisturise - Lavender oil: Has natural soothing and antiseptic properties  - Rose Geranium oil: Balances skin, boosts and improves skin elasticity, and calms irritated skin - Ultra-mild surfactants: Gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated - pH balanced: To that of the skin to provide an optimal environment for the skin microbiome - Ecocert: Certified organic cosmetic Directions for use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water. Ingredients list: Aqua (Water), Cocamidopropyl Betaine, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Decyl Glucoside, Glycerin, Xanthan Gum, Coco-Glucoside, Glyceryl Oleate, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, PCA Glyceryl Oleate, Inulin*, Citric Acid, Lavandula Angustifolia (Lavender) Oil*, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol** Dimensions: 250ml Packaging material: Plastic Suitable to use from Newborn

Pure Beginnings Baby Body Lotion with Organic Baobab (250ml) Nourish and protect your baby’s delicate skin with Pure Beginnings Baby Body Lotion with Organic Baobab. This certified organic formula is enriched with the hydrating and soothing properties of organic baobab, providing deep moisture while supporting skin elasticity and protection. Gentle, lightweight, and fast-absorbing, it helps keep your baby’s skin soft, smooth, and healthy—all without the use of harsh chemicals, synthetic fragrances, or parabens. Why Choose Pure Beginnings Baby Body Lotion? - Certified Organic & Hypoallergenic: Ideal for sensitive baby skin- Enriched with Organic Baobab: Deeply nourishes and protects- Lightweight & Fast-Absorbing: Leaves skin soft without a greasy feel- Eco-Friendly & Biodegradable: Made with sustainably sourced, plant-based ingredients Wrap your baby in pure, skin-loving moisture with Pure Beginnings Baby Body Lotion with Organic Baobab—because gentle care starts with nature. - Includes a bottle of organic baobab baby body lotion - Free from harmful chemicals and additives - Made by Pure Beginnings, South Africa Benefits of the main ingredients: - Baobab fruit extract: High in vitamin C and antioxidants, helps soothe and moisturise - Lavender oil: Has natural soothing and antiseptic properties  - Rose Geranium oil: Balances skin, boosts and improves skin elasticity, and calms irritated skin - Ultra-mild surfactants: Gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated - pH balanced: To that of the skin to provide an optimal environment for the skin microbiome - Ecocert: Certified organic cosmetic Directions for use: Gently massage a small amount into skin to moisturise when required. Ingredients list: Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Extract*, Cocos Nucifera (Coconut) Oil*, Glycerin, Butyrospermum Parkii (Shea) Fruit Oil*, Glyceryl Stearate, Glyceryl Stearate Citrate, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil*, Inulin*, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, Stearic Acid, Palmitic Acid, Glyceryl Caprylate, Pelargonium Graveolens (Rose Geranium) Oil, Lactic Acid, Ascorbyl Palmitate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Lavandula Angustifolia (Lavender) Oil, Linalool**, Citronellol**, Geraniol**  Dimensions: 250ml Packaging material: Plastic Suitable to use from Newborn

Pure Beginnings Baby Bum Cream with Organic Baobab (50ml) Soothe, protect, and nourish your little one’s delicate skin with the Pure Beginnings Baby Bum Cream, enriched with the natural goodness of organic baobab. Specially formulated for gentle, everyday protection, this cream helps prevent and soothe nappy rash while keeping your baby’s skin soft and hydrated. Key Benefits: - Organic Baobab Extract: Rich in antioxidants and essential fatty acids, baobab helps nourish and support healthy skin - Zinc Oxide Barrier: Creates a protective layer to guard against moisture and irritation - Aloe Vera & Shea Butter: Calms redness and deeply moisturizes for all-day comfort - Certified Organic & Natural: Free from harsh chemicals, synthetic fragrances, and parabens Give your baby the purest start with Pure Beginnings Baby Bum Cream – the gentle, natural choice for happy, healthy skin. - Includes a tub of organic bum cream - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply after bath and each nappy change. Discontinue use if irritation or rash develops. Ingredients list: Aqua (Water), Glycerin, Helianthus Annuus (Sunower) Seed Oil, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Fruit Oil*, Glyceryl Stearate, Cetyl Alcohol, Glyceryl Stearate Citrate, Cetearyl Alcohol, Inulin*, Stearic Acid, Palmitic Acid, Adansonia Digitata (Baobab) Fruit Extract*, Glyceryl Caprylate, Lavandula Angustifolia (Lavender) Oil, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Ascorbyl Palmitate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol** Dimensions: 50ml Packaging material: Plastic Suitable to use from Newborn

Pure Beginnings Baby Bum Cream with Organic Baobab (125ml) Soothe, protect, and nourish your little one’s delicate skin with the Pure Beginnings Baby Bum Cream, enriched with the natural goodness of organic baobab. Specially formulated for gentle, everyday protection, this cream helps prevent and soothe nappy rash while keeping your baby’s skin soft and hydrated. Key Benefits: - Organic Baobab Extract: Rich in antioxidants and essential fatty acids, baobab helps nourish and support healthy skin - Zinc Oxide Barrier: Creates a protective layer to guard against moisture and irritation - Aloe Vera & Shea Butter: Calms redness and deeply moisturizes for all-day comfort - Certified Organic & Natural: Free from harsh chemicals, synthetic fragrances, and parabens Give your baby the purest start with Pure Beginnings Baby Bum Cream – the gentle, natural choice for happy, healthy skin. - Includes a tub of organic bum cream - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply after bath and each nappy change. Discontinue use if irritation or rash develops. Ingredients list: Aqua (Water), Glycerin, Helianthus Annuus (Sunower) Seed Oil, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Fruit Oil*, Glyceryl Stearate, Cetyl Alcohol, Glyceryl Stearate Citrate, Cetearyl Alcohol, Inulin*, Stearic Acid, Palmitic Acid, Adansonia Digitata (Baobab) Fruit Extract*, Glyceryl Caprylate, Lavandula Angustifolia (Lavender) Oil, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Ascorbyl Palmitate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol** Dimensions: 125ml Packaging material: Plastic Suitable to use from Newborn

Pure Beginnings Baby Wipes with Organic Aloe (64 Pack) Gentle, Natural Care for Delicate Skin! Keep your baby’s skin clean, soft, and nourished with Pure Beginnings Baby Wipes, enriched with the soothing power of organic aloe vera. These ultra-gentle wipes are dermatologically tested and made with natural, biodegradable fibers, making them safe for your little one and kind to the environment. Key Benefits: - Organic Aloe Vera: Naturally hydrates and soothes sensitive skin. - Soft & Biodegradable: Gentle on baby’s skin and eco-friendly. - Free from Harsh Chemicals: No parabens, alcohol, or synthetic fragrances. - Perfect for Everyday Use: Ideal for nappy changes, face, hands, and on-the-go cleanups. Give your baby the purest, most gentle care because every touch should be as pure as their first. - Includes a pack of 64 wipes - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for Use: - Lift resealable label and remove wet wipe for use. Reseal label well to keep wet wipes moist - For external use only - Discontinue use if irritation or rash develops - Keep out of reach of children Ingredients list: Aqua (Water), Decyl Glucoside, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice Powder*, Glycerin, Lavandula Angustifolia (Lavender) Oil, Potassium Sorbate, Tocopheryl Acetate, Sodium Benzoate, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens Flower (Rose Geranium) Oil, Citronellol**, Limonene**, Linalool**, Geraniol** Dimensions: 64 pack Packaging material: Plastic Suitable to use from Newborn

Pure Beginnings Baby Wipes with Organic Aloe (192 Wipes) Gentle, Natural Care for Delicate Skin! Keep your baby’s skin clean, soft, and nourished with Pure Beginnings Baby Wipes, enriched with the soothing power of organic aloe vera. These ultra-gentle wipes are dermatologically tested and made with natural, biodegradable fibers, making them safe for your little one and kind to the environment. Key Benefits: - Organic Aloe Vera: Naturally hydrates and soothes sensitive skin. - Soft & Biodegradable: Gentle on baby’s skin and eco-friendly. - Free from Harsh Chemicals: No parabens, alcohol, or synthetic fragrances. - Perfect for Everyday Use: Ideal for nappy changes, face, hands, and on-the-go cleanups. Give your baby the purest, most gentle care because every touch should be as pure as their first. - Includes a pack of 192 wipes - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for Use: - Lift resealable label and remove wet wipe for use. Reseal label well to keep wet wipes moist - For external use only - Discontinue use if irritation or rash develops - Keep out of reach of children Ingredients list: Aqua (Water), Decyl Glucoside, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice Powder*, Glycerin, Lavandula Angustifolia (Lavender) Oil, Potassium Sorbate, Tocopheryl Acetate, Sodium Benzoate, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens Flower (Rose Geranium) Oil, Citronellol**, Limonene**, Linalool**, Geraniol** Dimensions: 192 wipes Packaging material: Plastic  Suitable to use from Newborn

Pure Beginnings Organic Baby Starter Set with Organic Baobab The perfect start for precious little ones! Give the gift of gentle, organic care with the Pure Beginnings Baby Gift Set – a thoughtfully curated collection of natural, skin-loving essentials for newborns and babies. Made with certified organic ingredients, this set provides everything needed to cleanse, nourish, and protect delicate skin from day one. What’s Inside? - 1 X 100ml Baby Wash & Shampoo: A gentle, tear-free cleanser with soothing organic ingredients - 1 X 100ml Baby Body Lotion: Hydrates and softens with aloe vera and shea butter - 1 X 50ml Baby Bum Cream: Protects and nourishes with organic baobab and natural zinc oxide Wrap your little one in the purest, most natural care with the Pure Beginnings Baby Gift Set – a thoughtful, eco-friendly way to welcome a new arrival. - Includes a starter set containing a Baby Wash and Shampoo (100ml), a Baby Body Lotion (100ml) and a Baby Bum Cream (50ml) - Makes the perfect baby shower gift - Free from harmful chemicals and additives - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Packaging material: Plastic  Suitable to use from Newborn

Pure Beginnings Soothing Baby Teething Gel (15ml) Natural relief for teething babies! Soothe your little one’s sore gums with Pure Beginnings Soothing Teething Gel, a gentle, natural remedy designed to ease discomfort during teething. Made with organic chamomile and liquorice root extract, this gel provides cooling relief while caring for your baby’s delicate gums. Key Benefits: - Organic Chamomile & Liquorice Root: Naturally soothes and calms irritated gums - Xylitol & Aloe Vera: Helps maintain oral health while hydrating tender gums - No Harsh Chemicals: Free from benzocaine, alcohol, artificial sweeteners, and fluoride - Safe for Babies: Gentle, natural, and safe to use from 3 months + Shop now for a happier teething journey! - Includes a tube of organic soothing teething gel - Free from harmful chemicals and additives | Safe to swallow - Dermatologically tested for delicate mouths - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Wash hands before use. Apply a small amount onto your finger and apply gently onto child’s gums. For best results massage into gums. Use as often as needed. Ingredients list: Aloe Barbadensis (Aloe Vera) Leaf Extract*, Glycerin, Xylitol, Ethanol, Xanthan Gum, Chamomilla Recutita (Chamomile) Flower Extract, Glycyrrhiza Glabra (Liquorice) Root Extract, Althaea Ocinalis (Marshmallow) Extract, Polyglyceryl-10 Laurate, Vanilla Planifolia Extract, Aqua (Water), Guar Gum, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Tocopherol, Potassium Sorbate, Sodium Benzoate, Citric Acid Dimensions: 15ml Packaging material: Plastic Suitable to use from 3 months +

Pure Beginnings Baby & Kids Natural Chest Rub with Eucalyptus and Lavender (50ml) Gentle comfort for easy breathing! Soothe and comfort your little one with Pure Beginnings Natural Chest Rub, a gentle, petroleum-free formula enriched with organic eucalyptus and lavender. Specially designed for babies and children, this natural remedy helps to ease congestion and promote relaxed, easier breathing while being gentle on delicate skin. Key Benefits: - Eucalyptus & Peppermint Oils: Naturally supports clear breathing - Lavender Oil: Calms and relaxes for a restful sleep - Shea Butter & Baobab: Nourishes and protects sensitive skin - Petroleum-Free & Non-Greasy: Made with natural plant-based ingredients Give your little one soothing, natural relief. - Includes a tub of natural chest rub with eucalyptus and lavender - Free from harmful chemicals and additives - Dermatologically tested  - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Massage a small amount onto the chest, neck and back, especially before bedtime. Ingredients list: Helianthus Annuus (Sunower) Seed Oil, Hydrogenated Vegetable Oil, Sclerocarya Birrea (Marula) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Ocinalis (Rosemary) Leaf Oil*, Boswellia Carterii (Frankincense) Oil, Eucalyptus Globulus Leaf Oil, Tocopherol, Ascorbyl Palmitate, Linalool**, Limonene** Dimensions: 50ml Packaging material: Plastic Suitable to use from 3 months +

Pure Beginnings Gentle Fluoride Free Berry Toothpaste (75ml) Safe, natural care for little smiles! Make brushing time fun and safe with Pure Beginnings Fluoride-Free Berry Toothpaste, specially formulated for babies and toddlers. With a delicious natural berry flavour and certified organic ingredients, this gentle toothpaste cleans, protects, and supports oral health – all without fluoride, making it safe to swallow. Key Benefits: - Fluoride-Free & Non-Toxic: Safe for little ones who haven’t learned to spit - Xylitol for Cavity Protection: Helps reduce bacteria and support healthy teeth - Organic Aloe Vera & Calendula: Soothes and protects delicate gums - No Harsh Chemicals: Free from artificial flavours, sweeteners, SLS, and parabens Give your little one a pure and healthy start to oral care – because their first teeth deserve the best! - Includes a tube of fluoride free berry toothpaste - Gentle and safe for daily use - Free from harmful chemicals and additives - Dermatologically tested for delicate mouths - Eco-friendly and cruelty-free - Made by Pure Beginnings, South Africa Directions for use: Apply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times. Ingredients list: Glycerin, Aqua (Water), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Rosmarinus Ocinalis (Rosemary) Distillate*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Pelargonium Graveolens (Rose Geranium) Distillate*, Potassium Sorbate, Guar Gum, Lavandula Angustifolia (Lavender) Distillate*, Raspberry Flavour Dimensions: 75ml Packaging material: Plastic Suitable to use from 0 months +